Although social media doesn’t’ directly affect Google search engine rankings, it can improve the odds that your pages will rank well. When your page is listed on the first page of a search engine, more people have the opportunity to discover your company. Statistics show that more than 70% of all web searches do not look past the first five results on the page for a given keyword. It is important your company is listed within these pages to get the most relevant results.
Interact With Customers
Millions of people visit social media sites every day. They visit these sites to learn information, mingle with others, and to entertain themselves for a limited amount of time. If your brand makes an impression on these people, they’ll spend at least part of their time with your brand. It is important to give customers a reason to interact with your brand, however. And while you can buy real Instagram followers and should take advantage of the marketing technique it is equally important that you post content that encourages visitors to come back.
One of the best ways social media works for your search engine ranking is through shares of content. You can post your blog or web content on social media via a shareable link. The individual will click the content, creating engagement with your brand. And, if they like what they read, they’ll share it with other people who hopefully take the same measures. Perhaps the end results also land a few backlinks to your website, which never hurt a soul. So, social media is always working for your best interests. Furthermore, social media works 24/7, whether you’re online or fast asleep in your bed.
Social media provides the potential to grow your audience. There are a plethora of tools available on each of the platforms that you can use to grow your audience and earn new customers along the way. Take advantage of as many of the tools as possible, which includes pages, business accounts, analytical data and groups on sites like Facebook. Most of the tools are available at no cost, though paid ads are also available and highly beneficial. Interact with them on these platforms and give them an inside glimpse into your personality and company on an individualized basis.
It is imperative to use the techniques that currently work to build your customer base. Times change and you must adapt to those changes. Long ago, email marketing and text message marketing were more beneficial than social media. Today, things are different and it is inbound marketing that provides the best results. Social Media is one of the most important adaptations to make if success is something that you plan to achieve. It is where your audience at and the place they want to connect with you. So, make sure your presence is known and you can do great things using social media.